MacBook Air M4 Prices Vary Wildly Across Indian Retailers Despite Official ₹99,900 Tag

The Apple MacBook Air M4, launched globally in March 2024, is officially priced at ₹99,900 in India — but that’s only half the story. Across major Indian retailers, the same device is being sold at prices ranging from ₹59,900 to over ₹1.5 lakh, leaving consumers confused, skeptical, and searching for the real deal. Here’s the thing: Apple hasn’t changed its pricing. The chaos is coming from retailers — some offering genuine discounts, others likely mislabeling models or running conditional promotions that aren’t clearly explained.

Official Price vs. Retailer Chaos

On Apple (IN)’s official website, the 13.6-inch MacBook Air M4 with 16GB RAM and 256GB SSD in Sky Blue or Midnight carries a flat ₹99,900 price tag. Payment plans are available: ₹14,983 per month via No Cost EMI, with instant cashback. Simple. Transparent. But step onto Flipkart or Indiaistore.com, and the numbers start to twist.

Flipkart lists the same model at three different prices: one at ₹1,79,990 slashed to ₹84,990 (a 53% drop), another at ₹99,990 reduced to ₹75,990 (24% off), and a third at ₹1,64,900 down to ₹1,54,900. The math doesn’t add up unless you assume some listings are for higher configurations — maybe 512GB SSD or 32GB RAM — but those details aren’t always clear. Meanwhile, Indiaistore.com boldly advertises the exact same 256GB model for ₹59,900, claiming a ₹40,000 discount off the ₹99,900 MRP. That’s the highest verified discount so far — still not “half price,” but close.

The ₹6,999 Mystery: Vijay Sales and the Exchange Trap

Then there’s Vijay Sales. Their listing shows the MacBook Air M4 at ₹6,999 — a number so absurdly low it’s either a glitch or a bait-and-switch. Dig deeper, and you’ll see it’s paired with an “exchange value” of ₹6,000 and a ₹2,340 bonus. That suggests you’re trading in an old laptop to get this one for nearly free. But here’s the catch: no retailer is giving away a brand-new M4 chip laptop for ₹6,999 outright. This isn’t a sale. It’s a trade-in offer disguised as a price tag. Customers who don’t read the fine print could walk away frustrated.

Croma’s Silence and the Black Friday Myth

Croma, the Tata Group-owned electronics chain, doesn’t even display a price for the MacBook Air M4 on its website. Instead, it promotes “Protect+ with AppleCare Services” starting at ₹625/month — a sign they’re likely holding stock but not pushing aggressive discounts. And despite rumors swirling online, there’s zero evidence from Apple or Croma of a “Black Friday sale” offering the M4 at “less than half price.” The ₹59,900 deal from Indiaistore.com is the closest thing to a true bargain — and it’s still 40% off, not 50%.

Why the inconsistency? It’s likely a mix of inventory confusion, regional promotions, and misleading markup practices. Some retailers list inflated MRPs to make discounts look bigger — a common trick in India’s competitive electronics market. Others may be selling refurbished units, demo models, or older batches mislabeled as new. Customer reviews on Flipkart from Chennai, Bengaluru, Navi Mumbai, and Kochi show high ratings (4.3 to 4.5 stars), suggesting most buyers are satisfied — but that doesn’t mean they all got the same deal.

What You’re Actually Buying

Every listing, official or otherwise, agrees on the core specs: Apple M4 chip, 13.6-inch Liquid Retina display, 16GB unified memory, 256GB SSD, and macOS Sequoia. Colors? Sky Blue and Midnight. No surprises there. But what’s missing from most listings? Clarity. Is the warranty full Apple coverage? Is the battery new? Is it sealed, factory-fresh, or a returned unit? These details matter — especially when you’re spending over ₹60,000.

The Apple ecosystem thrives on trust. But when third-party sellers create price chaos, that trust erodes. A ₹40,000 discount sounds amazing — until you realize it’s based on a fake MRP. Or when a ₹6,999 price tag turns out to require you to hand over your 2018 MacBook Pro.

What’s Next? The Consumer’s Playbook

If you’re shopping for the MacBook Air M4 in India, here’s what to do:

• Start with Apple (IN)’s official site for baseline pricing.
• Compare retailer prices — but only if they clearly list the exact model number: MC6T4HN/A.
• Ignore prices below ₹65,000 unless you’re trading in a high-value device.
• Check if the discount is tied to bank offers, exchange bonuses, or bundled accessories — those aren’t true savings.
• Read reviews with location tags. Bengaluru and Chennai buyers are reporting reliable deliveries, which adds credibility.

Apple doesn’t run deep discount sales like Android brands. If it’s too good to be true, it probably is. The real value isn’t in the lowest price — it’s in the warranty, authenticity, and long-term reliability.