Tag: Social Pressures

Will non-drinkers survive in India?

India has one of the most complex drinking cultures in the world. Alcohol consumption is deeply entrenched in the Indian culture and is seen as an important part of many social events. Despite this, there is a growing number of non-drinkers in India, as a result of increased awareness of the health risks and costs associated with alcohol consumption. Non-drinkers in India are often faced with social pressures to conform and fit in, but with growing acceptance and support for non-drinkers, it is becoming easier for them to find their place in Indian society.